Lessons From Loupedeck on Making It in the Photo Industry

Lessons From Loupedeck on Making It in the Photo Industry

Over the last few years, the photography industry has been growing quite steadily. With the advent of new technologies and price-accessible equipment, more and more people are choosing the photography industry. Smartphones have also played a significant part in the influx of new photographers and creatives.

The limited barriers to entry and income potential make the industry very appealing for many people. The photography industry also appeals to people looking for more fulfillment in the work they do. There’s something quite wonderful about creating your own work of art.

Over the next few years, the photography industry is projected to go beyond $110 billion overall. The question is: how do photographers, from a financial perspective, make the most of this growing industry?

To try and answer this relatively important question, I met with a startup company called Loupedeck, which is based in Helsinki, Finland.

Full disclosure: My travel and accommodation to visit Loupedeck was paid for by the company.

Who Is Loupedeck?

If you haven’t already browsed through their website and “About Us” page here’s a brief overview of the company. Essentially Loupedeck is a hardware company that produces an editing console. Their current product the Loupedeck Plus offers you physical dials and buttons for Lightroom, Premiere Pro and even Capture One to some extent.

This is great for people who want a more tactile approach to editing images. In my experience, using hardware to edit tends to not only increase your productivity but also allows you to be more precise and effective. Loupedeck is a relatively new company that’s experienced a lot of success in a very short space of time. Understanding how they’ve managed this can, in my view, provide some extremely useful lessons for photographers.

The Success Story

Developing a successful business in any industry is no small feat. Developing a successful business in manufacturing and hardware presents its own unique challenges and what Loupedeck have achieved is nothing short of impressive. Like me, many of us who know of Loupedeck may be tempted to believe that they built their business on the back of a crowdfunding website. This isn’t entirely true and discussing this with their CEO Mikko Kesti, I was surprised to learn that websites like Indiegogo are mostly used to determine product viability.

The team members in Loupedeck’s original Indiegogo campaign.

Understanding if there is a market for the product you’re producing, is really important and crowdfunding websites are a fantastic way to realize this. Even before we start looking at the actual crowdfunding campaign, building a working prototype was the first step. The first prototype, which was essentially just a dial, was developed by ex Nokia engineers. The cost of this was around $3,300 which was paid for by Kesti. This was money that Kesti had earned and saved himself.

Developing the prototype was the first and fundamental requirement for the business to work. With this, Kesti sought help from a government organization called Business Finland. With a grant of around $57,000, Kesti could not only develop a fully working Loupedeck device that looks very similar to what we know now but he also had almost enough funds to market the product on Indiegogo. I say ‘almost’ because a further $18,000 was required in order to make the campaign a reality.

Kesti had to sell almost all of his assets including his car in order to raise this amount. With a family and a young child at the time, this was quite the risk to undertake. In essence, the stakes were very high at the time and failure would have been catastrophic for him and his family. The Indiegogo campaign required help and this came from a marketing company called Miltton, which is based in Finland.

This is also where he met one of the co-founders, Felix Hartwigsen who at the time was working for Miltton. The materials required for the Indiegogo campaign needed to be completed within 4 weeks, which is difficult, to say the least. Fortunately, with Miltton and Hartwigsen’s experience, this was completed and the campaign was a success.

The original Loupedeck Indiegogo crowdfunding campaign.

What Indiegogo did for Loupedeck was prove the concept and demonstrated a market for the product. Although they had raised more than $400,000 on the platform, further funding was required and with the help of his mentor Janne Jormalainen, Loupedeck were able to raise this from investors. Although the money from Indiegogo was useful, the majority of it was already claimed for by the people who backed the campaign. That money was predominantly set aside to cover the cost of manufacturing those particular units.

The campaign itself put Kesti in a position where he was able to attract investors to his business. Investors like Jormalainen not only provided much needed financial assistance but, also provided a wealth of experience and know how to ensure the business was successful. Once the campaign had been completed, Kesti also offered a position to Hartwigsen because he recognized the need to have good people on board. Hartwigsen’s abilities when it comes to marketing were obviously crucial for the company.

Recently, Loupedeck moved to a new office location because the company has grown very quickly in the last two years. They’ve hired more staff, their initial device has been refined and, new products are currently in development. Loupedeck has come a long way since the initial prototype two and a half years ago.

What Can We Learn from This?

I find it to be pretty incredible how Loupedeck has gone from being just an idea in the mind of someone passionate about photography to being a successful and rapidly growing business. I’m really interested in the business side of photography and I think it’s valuable to understand the industry especially if you’re looking to develop your own business.


Kesti put everything he had into Loupedeck because he believed in it and It paid off. Belief is the first step — if you don’t believe in something yourself, then what’s the point? Lack of belief also prevents conviction or certainty about what you’re doing or what you want to do. This makes it difficult to plan effectively or put into motion any ideas you may have. A book that I strongly recommend that discusses this in detail is, Think and Grow Rich by Napoleon Hill.

The Team

For one reason or another many of us feel this inane desire to do everything by ourselves. Maybe it’s because we want all of the credit and all of the rewards. Or it could be because we don’t work well in a team, or can’t deal with other ways of doing things. I too have had to deal with this and it’s something I continue to work on because I understand just how ridiculous it is. Even if you are capable of doing everything yourself, the number of tasks you can complete in any given amount of time is still limited.

Kesti describes how Loupedeck would never have been successful without the team that made it happen. Individual expertise and experiences are always going to be relatively limited when compared to a team of experts. Working with people like Hartwigsen or Pauli Seppinen who is head of product development was and still is crucial for the business.

For us photographers and creatives, choosing who we work with can have an immense impact. Even for example who you choose to assist on a shoot, or which make-up artist you pick. The team you develop and get to know are extremely important and being able to pick the right people and cultivate that team can help produce incredible results.

Any excuse that you may feel tempted to use about why or how you can’t work with other people needs to be put to rest immediately. The benefits of having a good team of people far outweigh any of the potential negatives. Of course, this does not mean you start working with anyone and everyone. Being selective is important too and with time we can learn to be better at picking the best people for the job.


Having a business mentor was quite possibly the most valuable thing I’ve had to date. Kesti agrees with me on this too and strongly recommends having a mentor like what he has in Jormalainen. I personally recommend having a primary mentor that’s not in the same industry as you. This helps give a fresh perspective, new ways of doing things and, can help to develop ideas that you may not have previously thought of.

I’ve personally found it relatively easy to find mentors too. This is purely because many successful individuals actually enjoy mentoring and are actively looking for potential mentees. I’ve had several moments were simply asking someone for advice has turned into them becoming my mentor for a period of time. It’s not always long-term, but the wisdom and knowledge I’ve managed to gain from them have always been incredible. I’d also recommend a little vigilance when seeking out a mentor too although in my experience I haven’t had any negative outcomes so far.


Investing everything you have into a business can be extremely daunting. I imagine Kesti was on edge at the time when he sold almost everything to fund Loupedeck. The thing I notice here is that even with that fear and uncertainty, Kesti still went ahead with his plan.

Fear is something that we all feel and although I don’t personally recommend you invest everything you have into something. But if you feel strongly enough about it, maybe you should? If you’re really passionate about something and you’re letting fear cripple you, then I strongly recommend you start following someone called Gary Vaynerchuck. I also strongly recommend that you recognize the fact that fear may be holding you back.

For the most part, we’re afraid of failure or we’re afraid of how people will look at us if we fail. This is illogical because most people have little to no bearing on your life. Any decision we make that’s based on fear is probably the wrong one.

The Industry

As discussed above, the photography industry is growing and Loupedeck as a company recognized this. From a macro perspective, the creative industry is a rather niche industry, however, this in itself provides certain benefits. A niche industry helps you focus your offerings and goals. This is why I think the photography industry is primed for photographers and other creatives to develop products and offer other services too.

Photographers have a unique perspective of the industry and workflow, therefore have an advantage when it comes to knowing what can help improve it. Kesti is a perfect example of someone who enjoyed photography and came up with a product that helps with common workflows. He, as a photographer, understood the need for a tactile way of editing and made it a reality.

The majority of the money being generated in the industry is not by photographers themselves but by companies that operate within the industry. For the most part, these are companies that sell products or services to photographers. This is not a bad thing by any means, it’s simply important to appreciate or understand. It also demonstrates the viability of the industry for anyone looking to develop a new product or offer new services. There are plenty of opportunities for fellow creatives to generate income in this growing industry.

Advice from Loupedeck

I always like to ask people for advice and the staff at Loupedeck were kind enough to offer some of their thoughts.

The main piece of advice I received from Kesti was about making sure you’re surrounded by talented and capable people. Picking the right people to work with essentially determines whether you’re successful or not. One of the main reasons so many crowdfunding projects fail is due to a lack of experience. Kesti understood he wasn’t experienced enough to develop a hardware manufacturing business, so therefore he found his mentor Jormalainen. Kesti also offered a position to Hatwigsen due to his experience in marketing. A company is nothing more than the people within it, and for that reason, it’s imperative you pick the right people.

The advice I received from Jormalainen was once again around people. As an angel investor, he gets the opportunity to discuss plenty of ideas with plenty of people and it’s not normally the idea that sparks his interest but the person themselves. The question Jormalainen asks himself is, can this individual execute this idea, can they make it happen? Ideas are worthless, execution is everything and the person is who makes it happen. Once again, the people you work with is extremely important.

The final bit of advice I received was from Hartwigsen. You may notice a theme here because all of the advice I received discussed people, individuals and teams more than anything else. Hartwigsen describes how pro-actively building networks of professional individuals and customers is extremely useful. I completely agree with this and have personally found it to be extremely useful and rewarding.

You can’t work with people you’re not aware of, or I should say it’s probably very difficult. I attend events that are specific to the business that I’m in. For example, flying out to Finland to meet Loupedeck only occurred because I met them at Photokina. Prior to attending Photokina and meeting them this year, I didn’t know anyone at the company. I’m now fortunate enough to have met some incredible people who I find to be very inspiring.

Final Thoughts

The main thing I took away from my discussion with Kesti was that he took advantage of all the resources and opportunities available to him. Even though he didn’t have the capital himself to develop this business, he put forward whatever he could and then used that to leverage other funding options. From the initial $3,300 that he put in from his own pocket to being able to raise almost $1.8 million from investors after the Indiegogo campaign.

This is incredible and I believe it should be something we not only celebrate but also learn from. There are plenty of opportunities within the photography industry and it’s important not to get bogged down by the negativity that circles around on occasions.

Some of you may shun the idea of doing anything other than photography but I strongly believe that it’s important to diversify. As a strategy, putting all of your eggs in one basket may work for someone like Warren Buffet, however, he’s considered by many as the exception to the rule. For the vast majority of us, diversifying your offerings is a much better option. We know the photography industry is changing and it will continue to change. Areas within the industry that offer great income potentials may dry up very quickly and if you’re not prepared, you’ll be left with a bunch of excuses.

Even Loupedeck is looking to diversify their offering. They don’t want to rely on a single product and therefore aim to provide more products to a wide range of creatives. For photographers, diversifying doesn’t need to mean that you start a manufacturing business. Diversifying may simply mean not to rely solely on photography as a way of generating income.

There are plenty of ways to diversify your offering without negating your brand message. For example, how many photographers sell prints of their artwork. This is a very obvious and subtle way to diversify what you offer. How many of us offer workshops or teach beginner photographers that want to learn? Ultimately, there are plenty of opportunities available and I think we should all take advantage of them.

If we don’t someone else will.

About the author: Usman Dawood is the lead photographer of Sonder Creative, an architectural and interior photography company. The opinions expressed in this article are solely those of the author. You can find more of his work on his website, Instagram, and YouTube.

Source: PetaPixel

Lessons From Loupedeck on Making It in the Photo Industry

This Negative Mural Can Be Developed by Inverting Your Photo

This Negative Mural Can Be Developed by Inverting Your Photo

Colombian graffit artist Sepc recently created an mural showing a woman snapping a Polaroid picture. But it’s unusual in that it’s a negative: you can see the normal “positive” version by snapping a photo of the mural and then inverting it.

Here’s what the mural above looks like when you invert the photo:

The idea came about as a technical challenge, Sepc tells PetaPixel. He combined the creative idea with the technique for making it happen.

“I think that in the world of urban art, it’s not enough to be good,” says Sepc, who’s based in the city of Manizales. “I am constantly reinventing myself and the curiosity to explore and discover new ideas is something that I focus my work on.”

This isn’t the first time he has created negative murals. Here are a couple of other examples of previous works using the same technique:

Sepc creates the mural by making a sketch and using vinyl paint to create the initial background layer of volume and colors. He then adds in his detail using spray paint.

“Each color has an adjacent or complementary color that is the inverse color of the other,” Sepc says. “I want the viewer to capture a photo and to ‘reveal’ the image — this creates another kind of experience with urban art.”

You can find more of Sepc’s work on his Facebook, Flickr, and Instagram.

Image credits: Photographs by Sepc and used with permission

Source: PetaPixel

This Negative Mural Can Be Developed by Inverting Your Photo

Ezra Miller is Playboy’s Queer Crusader

Ezra Miller is Playboy’s Queer Crusader
Ezra Miller proves himself as not a fantastic beast, but a poised Playboy bunny in his new feature with the publication. Hop, hop, he did in patent leather pumps and bunny ears, looking more confident than any man has. The 26-year-old actor has evidently been repurposing his Crimes of Grindelwald press tour as a queer crusade of sorts, donning binary-shattering looks at his red carpet premieres. The instantly iconic moments include a Moncler x Pierpaolo Piccioli floor-length number, which, let’s…

Keep on reading: Ezra Miller is Playboy’s Queer Crusader
Source: V Magazine

Ezra Miller is Playboy’s Queer Crusader

Get the Look: Gemma Ward’s Dior Beauty Glow

Get the Look: Gemma Ward’s Dior Beauty Glow

“The inspiration for Gemma’s look was her amazing blue textured Dior denim outfit with beautiful blue tones. We decided to bring out Gemma’s amazing eyes by bring out two different shades of blue from the denim while making the eyes pop and keeping the attention on her big beautiful eyes.”Complexion

“For foundation, I used Dior Backstage Face and Body Foundation #1N and kept application super sheer and dewy. For blush, I used a touch of Diorskin Rosy Glow #001 Petal o…

Keep on reading: Get the Look: Gemma Ward’s Dior Beauty Glow
Source: V Magazine

Get the Look: Gemma Ward’s Dior Beauty Glow

Britain’s Biggest Speed Camera Uses a Canon 100-400mm Lens

Britain’s Biggest Speed Camera Uses a Canon 100-400mm Lens

Gloucestershire police have unveiled Britain’s biggest speed camera. Called the A417, the portable camera can catch drivers violating laws from roughly 1,000 meters or about 3/5 of a mile. And on the front of the camera is a Canon 100-400mm f/4.5-5.6L IS telephoto zoom lens.

The camera is dubbed “The Long Ranger,” and it can capture clear video and still photos of people inside their cars from great distances. It’s being deployed on the major route between Gloucestershire and Wiltshire to help police catch driving offenses such as speeding, tailgating, and using a phone while behind the wheel.

“Many people have come to me with their concerns about speeding and other safety issues along this road,” says Gloucestershire Police Chief Martin Surl. “We now have a chance to test a new model of collaborative road policing […]

“The aim is not just to penalise motorists but to uphold the law by creating a change in people’s behaviour. But the police will enforce the law when necessary.”

While traditional speed guns and cameras can usually be seen by drivers from a distance, allowing them time to change their behavior, the Canon 100-400mm paired with a 1.4x teleconverter provides a 35mm focal length of 560mm. It’s unclear what sensor size the A417 uses, but the resulting focal length allows the A417 to clearly capture drivers from 1km away, making it too far away to be seen while approaching it.

A closer look at the camera and lens. Photo by SWNS.

The Canon EF 100-400mm f/4.5-5.6L IS is a discontinued lens that was first announced in September 1998. While it was praised for its optical quality, zooming with the lens involves pushing and pulling the front and rear barrels apart with a telescoping action rather than with a zoom ring. This meant that air is sucked in when zooming from the wide to telephoto ends, and dust would often be sucked in at the same time.

For this reason, the lens is nicknamed the “Dust Pump.”

Canon’s EF 100-400mm f/4.5-5.6L IS lens, the “Dust Pump.”

Here are a couple of sample shots from the camera:

If the ongoing tests of the camera are successful, it may be deployed to any road in Britain.

Image credits: Photographs by SWNS

Source: PetaPixel

Britain’s Biggest Speed Camera Uses a Canon 100-400mm Lens

Timelapse Captures How House Plants Move in the Day and Sleep at Night

Timelapse Captures How House Plants Move in the Day and Sleep at Night

The beauty of time-lapse photography is that it gives us a view of the world that our eyes can’t naturally see. Darryl Cheng of House Plant Journal created a time-lapse that does just that: it reveals how much ordinary house plants move over the course of a day.

Here’s the time-lapse Cheng created with @angusandceleste, which includes a clock in the frame to show the pace of time:


The timelapse is “showing two of my favourite daily movers: oxalis and maranta,” Cheng writes. Boing Boing notes that the moment is known as nyctinasty.

“Nyctinasty is the circadian rhythmic nastic movement of higher plants in response to the onset of darkness, or a plant ‘sleeping’,” Wikipedia states. “Nyctinastic movements are associated with diurnal light and temperature changes and controlled by the circadian clock and the light receptor phytochrome. This is the plant sleeping.”

Source: PetaPixel

Timelapse Captures How House Plants Move in the Day and Sleep at Night

I Set Up a Sting Operation and Caught the Thief Who Stole My Camera

I Set Up a Sting Operation and Caught the Thief Who Stole My Camera

Like many professional photographers, my main camera is a bit of a beast. A Fuji X-T2, usually with a big lens, and always with a battery grip on it. It’s a bit big to go traveling with, and although it’s not as big as my Nikon D600 and grip that I used to use, it still warrants the travel/side-arm camera I bought in the D600 days.

That camera is a delightful little $1,300 Fuji X100T from 2014, which I purchased with a tele-conversion lens (TCL-X100) to bring the 35mm equivalent FOV up to 50mm (my preferred focal length).

I take that X100T everywhere with me. Across the city, across the province, across the country, or across the world, it’s been from Berlin to Spain to Florida to Mexico to small little towns in the interior of my province. Frankly, it sort of blurs into the background of my life, and just goes everywhere with me, so when I did a short 4-hour drive to visit a friend in early October, and of course my trusty X100T came with me.

The Fujifilm X100T

The Burglary

Upon our arrival in the small town of 90,000 we were visiting on a warm Friday evening, my friend Tyrone and I stopped at a restaurant for some beers and a burger. We are from a big, relatively safe city nearby, so we thought nothing of leaving all our things that we’d traveled with inside the trusty black SUV that Tyrone drives. It’s got an alarm, it’s parked right in front of the restaurant, and we’re right in downtown in a well-lit area, what could go wrong?

We returned to the truck after dinner, and shortly after driving away I noticed that my new BlackBerry KeyTwo was missing… Had I dropped it when I got out of the car earlier this evening? We returned to the street we had parked on, and I searched everywhere… no luck. I checked Find My Device, and it showed the same spot- either the device wasn’t checking in, or someone had picked it up and turned it off. Well, phone gone. Ok, sh**ty, but probably my fault, but it’s a work phone so not the end of the world.

The next morning, I get a call from Tyrone asking if I saw his backpack or perhaps brought it in with me (we were staying at two different places). Nope, hadn’t seen it, are you sure you brought it? He was certain — he had gotten something from it when we made a pit-stop on our way out here the previous afternoon.

Uh oh. The thought finally sank in that someone had stolen my phone, and his backpack, which had his iPad, work laptop, and some expensive jeans in it.

We started researching how hard it was to jimmy his model of car — apparently not that hard. This wasn’t good… then it struck me: my camera! I quickly searched the car, and the sinking realization set in that after we had returned back to the spot we were parked yesterday, I had put sunglasses into the exact space my camera had previously occupied in his car’s console… we had been burgled.

The count came up to: Tyrone’s backpack (worth about $80), some assorted socks, underwear, and T-shirts (cumulatively about $60), his jeans (in the $300 range), his iPad, his work laptop, my work blackberry, and my camera… all told, about 6 grand worth of stuff.

Saturday afternoon now, after the Friday night theft, Tyrone phoned in the police report and logged it all in as much detail as we could. Our day was pretty listless after that until that evening, when Tyrone got a call from the local police saying they had recovered his backpack and with it a bunch of our stuff. iPad, work laptop, and work blackberry, all found with a guy that was hanging around another guy at a Tim Hortons who apparently was waving a gun around. Sadly, no jeans, and no camera.

We returned home, I unhappy, and he only marginally better — he loved those jeans, and I certainly don’t need to say how much it sucks to have your camera stolen, even if it is just your travel camera.

The Search

The next month was spent scouring craigslist for any mention of a Fuji camera. In fact, the town was small enough that I could show ‘all for sale’ on craigslist and just scan through the newly added items to see if I recognized my camera among them. No luck.

Having effectively given up, and realizing my camera was probably being used and enjoyed, I began searching for something new. Something small — a Fuji, no doubt, but something older-ish (and thus cheaper), and with interchangeable lenses so it could share lenses with my X-T2.

I exhausted craigslist’s options pretty quickly and thought maybe Kijiji (a craigslist competitor) would have some different options. I popped open Kijiji, and hit Photo + Video, before realizing that I was on the entire province Kijiji, not localized to my city. Whoops! I scrolled a bit to try to change that, but before I did, something caught my eye: my camera.

Oh, it was mine, alright — I could tell from a first glance. That absurd tele-converter lens with a bulbous piece of round glass sticking out the front, the dust and specks in all the right places. Yep, that’s my baby!

A crop of the photo in the Kijiji listing.

To say I freaked out is a bit of an understatement. I sent the link to some friends, and all agreed that the timing was too perfect — it had been listed about a week and a half after the theft. However, the oddest part was not the timing but the fact that the camera was described as having a “fisheye lens”! Anyone who knows the X100 series of cameras knows that there are two screw-on lens attachments for this camera, and two only: a tele-conversion lens and a wide-conversion lens. The wide looks quite normal, and the tele looks like a goddamn fisheye!

The Fujifilm Tele Conversion lens.

I sent a text to my new friend, whom I’ll call Mark. I was casual, checking in to see if the camera was still available. I explained I was busy with family stuff that day (not wanting to reveal I was traveling cities for it), but that I could come by the next afternoon. He said someone else was coming by that evening to look. Oh really? Your post has been up for 2 weeks and as soon as I ask, someone else is coming to look? Sure.

I offered a case of cheap beer if he held it for me, saying it was for my girlfriend’s birthday and the price was good enough to throw that in. He agreed.

I told Tyrone, we planned our trip, and the next morning we set out.

On our way back to this lovely little town, we gave our friends at the local Royal Canadian Mounted Police (RCMP) detachment a call and asked for some assistance.

“Yeah we can’t really do much — we can advise you not to go to meet the person but our presence in a squad car is probably going to spook them. You’re on your own!” That’s more or less the gist of the conversation I had. It ended with me passing on the phone number of the person I was communicating with, in the off chance that it was in their system.

30 minutes after my conversation with the RCMP, we got a ring back. Turns out that some people are stupid enough to continue using the same phone number for multiple illicit activities, and this character was known to police and was known to be dangerous. Remember that guy with the gun from before? Yeah, perhaps the same guy…

We became a bit nervous, but the police immediately said they would like to help set up a sting. And so, a plan was put in motion. I would continue communicating with the seller, we were to arrange a public meet-up spot, and we would communicate with the police when the seller had arrived.

The sting was set for 5 pm at the tables in front of a local, not-too-busy McDonalds. The air was a dry cold, and it was already dark out… a perfect night for revenge. Tyrone and I pulled up a few minutes early, and little ways away, in his black SUV, hoping the seller wouldn’t recognize it as the car the camera was stolen from a month prior.

We waited for about 10 minutes before a 20-something guy dressed as how the seller had described himself pulled up to the tables from the other side on an expensive mountain bike. I texted my officer friend that he was there, and a ghost car that had been sitting a little further from us started to silently drift forward.

The car approached the seating area, with our sticky-fingered friend sitting casually on a table, with his bike just off to the side. Suddenly the area was lit in red and blue as the ghost car lit up and two officers popped out, guns drawn, and demanded that Mark freeze and that he was under arrest.

I’ll tell you what: Mark did no such thing. He bolted, alright. Gone around the corner, with an officer on foot giving chase, the other whipping the car around, and suddenly two squad cars appearing out of nowhere and flying off in the same direction.

We fired up Tyrone’s truck and hauled off in the same direction, a quick corner later and we saw a great sight: three squad cars with their lights ablaze, standing in front of them were a half-dozen officers, many with guns that were certainly larger than would be necessary for this situation. And at the very front, pressed up against the side of a dingy motel, while a woman looked on from a nearby doorway.

Our dear friend Mark had come all this way to so kindly return my camera to me.

Thanks, Mark!

About the author: Mr. Greenshirt, who wishes to remain anonymous, is a photographer based in Canada. The opinions expressed in this article are solely those of the author.

Source: PetaPixel

I Set Up a Sting Operation and Caught the Thief Who Stole My Camera

Versace Joins the Eco Revolution

Versace Joins the Eco Revolution
The Versace brand is here to stay, and it’s evolving in real time. Last week, the iconic house opened a sustainable design concept in Bal Harbour—a retail initiative close to the heart of the donna herself. “The new Versace concept is a commitment towards Versace’s sustainable legacy,” Donatella Versace says in a statement about the location.

That legacy may have recently come under the providence of American dynamo Michael Kors, but the new location is Italian glamour made manifest…

Keep on reading: Versace Joins the Eco Revolution
Source: V Magazine

Versace Joins the Eco Revolution

500px Launches Photobook-Inspired Redesign, Users Aren’t Happy

500px Launches Photobook-Inspired Redesign, Users Aren’t Happy

500px has unveiled a redesigned Home Feed that’s designed to show more photos and provide more exposure. The “cleaner and more contemporary design” was inspired by photobooks.

“The new layout’s aesthetic will better showcase the photos in your Home Feed and introduce you to new content from photographers you may not have discovered,” 500px writes.

The new Home Feed on both the web and mobile versions of 500px will showcase more photos than before, allowing users to enjoy more imagery without having to leave for other areas of the photo-sharing service.

In addition to seeing photos by users you already follow, the new Home Feed is also designed to help surface other photographers who have the same style and shoot in the same genre as people you already follow.

“[…] we’ve developed a new recommendation system powered by machine learning to surface more content from photographers, regardless of follower count, including photos from users that are new to the platform,” 500px says. “This new technology will help distribute exposure more evenly, in light of the high volume of daily uploads. That means more visibility for more great photographers and a wider variety of content for you to explore in your Home Feed.”

Recommendations will be found in a carousel (mobile) or grid (web) format on your Home Feed, and there will be recommendations based on your activity on the service.

“The more active you are on the platform, the more tailored your recommendations will be to your preferences,” 500px says.

Galleries can now be published on mobile, and you can add photos to an existing Gallery and share it with your followers when it’s ready to go.

Photo View Redesigned Too

500px has also redesigned the individual Photo View pages.

“[…] we’ve redesigned the photo pages on 500px to ensure Pulse, affection, views, and other details are easily accessible, but don’t distract from the content,” the company says. There’s now a more prominent photo display and dark backgrounds.

Bye Bye, NSFW Photos (on Mobile)

Finally, 500px is hiding all mature content when using the service through its mobile app in order to comply with the terms and conditions of the Apple App Store and the Google Play Store.

“You will not be able to view NSFW content via search, in profiles, or within your Home Feed on either the Android or iOS apps,” 500px says. Web users will still be able to see the content if they’ve opted in via their settings.

500px Users Aren’t Happy

The announcement by 500px is already being met with a wave of criticism from members who like the old design better. The comments section of the news is filled with complaints and requests for the ability to revert back to the old design.

Here are the highest voted comments so far:

With most big redesigns of popular services, there’s always a vocal minority of users who wish for things to be returned to the way they were, so it’s unclear whether these complaints are simply a vocal minority or whether they reflect the opinions of the wider 500px user base as a whole.

If you use 500px, what is your opinion on the new redesign?

Do you like the new 500px redesign?

You can get started with the new design by visiting the 500px website or by downloading the latest versions of the app in the iTunes App Store and Google Play.

Source: PetaPixel

500px Launches Photobook-Inspired Redesign, Users Aren’t Happy

Making a Platinum Palladium Print That Will Last 1,000 Years

Making a Platinum Palladium Print That Will Last 1,000 Years

Photographer Tyler Shields recently paid a visit to Hidden Light LLC, a fine art printing business in Arizona. While there, he watched as printer Matt Beaty used the platinum/palladium printing process to turn one of Shields’ photos into a black-and-white print that can last 1,000 years or more.

You can watch the printing process for yourself in Shields’ 1.5-minute video above. The photo being printed is titled Swim Cap, and it was shot by Shields using the Hasselblad 503CW and staged to look as though it was created back in the 1930s.

“In short, the necessary chemicals are mixed and ‘painted’ onto the printing paper,” Hasselblad writes. “After the paper has had time to dry, the film negative is put on top, and together, they are placed in a special UV light machine. Afterwards, the image is put in a tub of water and the chemicals used to develop the image are thrown onto the paper. The image develops immediately.”

What resulted is a gorgeous print that Shields says is the “hands down best black and white print” he’s ever seen in his life.

“That thing will outlive me ten times over,” Shields says.

P.S. If you’d like to see more platinum/palladium prints, check out the work of Japanese photographer Nobuyuki Kobayashi, who uses the process for gorgeous nature photos.

Image credits: Photographs by Tyler Shields and used with permission

Source: PetaPixel

Making a Platinum Palladium Print That Will Last 1,000 Years