PhotoPlus Expo Report: PDN’s 30 Photographers on the Importance of Relationships

PhotoPlus Expo Report: PDN’s 30 Photographers on the Importance of Relationships

At “PDN’s 30: Strategies for Launching and Building a Career in Today’s Market,” a seminar at Photo Plus Expo,  PDN’s 30 2017 photographers Cait Oppermann, Christina Holmes and Sasha Arutyunova, and Sony Artisan Christopher Lynch, spoke about how they launched and sustained their careers. Also on the panel was Bloomberg Businessweek deputy photo director Aeriel Brown, who added the perspective of someone who hires new and emerging photographers.

One theme that ran through their stories was the importance of building and sustaining personal relationships. For Arutyunova, that practice started when she was a student at NYU, and collaborated with people outside the photo world, including artists and musicians studying in her program. When she graduated, those relationships led to casual jobs shooting music videos for bands and headshots for actors, and a wealth of experience. She and fellow artists met for monthly critiques and organized exhibitions.  The connections also provided a support network of peers, who encouraged Arutyunova to show her book of portraits and personal work to photo editors a few years later. One of her first meetings was with a New York Times editor she knew.

For Cait Oppermann, assisting a handful of photographers before launching her professional career taught her technical skills. She said it was important to work with photographers she clicked with, and who were generous with their knowledge rather than protective of their trade secrets. During a long flight home from an assignment with photographer Thomas Prior, he gave her valuable business advice. She notes that the industry is small. That makes it easy to get to know people and get referrals. It also means that if you’re talking about a client or crew member at a bar, you have no idea who they might repeat your complaints to.

Christina Holmes also found assisting to be a useful way to build relationships. Assisting, she says, “gives you the opportunity to reach out to people you like,” by offering your services. Holmes spent several years as an assistant and then as a digital tech, and says she has kept up relationships with photographers she worked for and admires. As she’s moved into editorial and advertising assignments, she still considers these considers these mentors, who continue to offer critiques of her work, “which I much respect,” she says.

Christopher Lynch points out the importance of online relationships, which he builds through Facebook, LinkedIn and other networking groups, where he often comes into contact with potential clients. Lynch says although he considers many of his clients friends, he understands that “I’m not necessarily the first person on their minds” when thinking about a job. “That person is that last person to reach out to them,” he says, which means that Lynch makes sure to invest in outreach along with building his network.

Aeriel Brown showed assignments work shot by photographers who had established relationships with the magazine, and demonstrated that they are collaborative. She depends on the photographers she hires to deliver the specific images she needs, while at the same time trusting them to go beyond the brief they’re given to make even better pictures. With layers of editors above her who depend on Brown to get the photos they need, “I might be reluctant to hire someone who was not collaborative,” she says.

As these photographers attest, at the heart of their successful careers are the relationships they’ve maintained with clients, mentors and helpful peers.

—Rebecca Robertson

Related Articles

How Several Female Photographers Got Started in Today’s Photo Market

So You Just Graduated from Photo School: Now What? 

PDN’s 30 2017


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Source: PDN Pulse

PhotoPlus Expo Report: PDN’s 30 Photographers on the Importance of Relationships

Ep. 224: Where Sony Just Edged Out Nikon – and more

Ep. 224: Where Sony Just Edged Out Nikon – and more

Episode 224 of the PetaPixel Photography Podcast.
Download MP3 –  Subscribe via iTunesGoogle Playemail or RSS!

Featured: Dan Watson of Learning Cameras

In This Episode

If you subscribe to the PetaPixel Photography Podcast in iTunes, please take a moment to rate and review us and help us move up in the rankings so others interested in photography may find us.

Show Opener:
Dan Watson of Learning Cameras opens the show. Thanks Dan!

– Get $150-$200 off a MeVIDEO Globetrotter backing its Kickstarter campaign while supplies last. More deals at

Sony edges out Nikon again to take the #2 spot. (#)

Fujifilm cuts loose some film stock SKUs. Are more on the way? (#)

Lightroom 6 users running an update delete it instead. (#)

Hasselblad’s X1D-50c official takes the top spot from Nikon’s D850. (#)

Ricoh introduces an 11-18mm f/2.8 and 50mm f/1.4. (#)

Olympus unveils 17mm f/1.2 and 45mm f/1.2 lenses. (#)

Would you rent a Gulfstream jet for your next shoot? (#)

My other podcast with Brian Matiash, the No Name Photo Show.

Connect With Us

Thank you for listening to the PetaPixel Photography Podcast! Connect with me, Sharky James on TwitterInstagram and Facebook (all @LensShark) as we build this community.

We’d love to answer your question on the show. Leave us an audio question through our voicemail widget, comment below or via social media. But audio questions are awesome!

You can also cut a show opener for us to play on the show! As an example: “Hi, this is Matt Smith with Double Heart Photography in Chicago, Illinois, and you’re listening to the PetaPixel Photography Podcast with Sharky James!”

Source: PetaPixel

Ep. 224: Where Sony Just Edged Out Nikon – and more

Photographer: Royal Mail Destroyed My Lens and Refused to Pay Up

Photographer: Royal Mail Destroyed My Lens and Refused to Pay Up

A photographer in the UK is accusing the Royal Mail of smashing his camera lens “to smithereens” on its journey to an eBay buyer and then refusing to provide reimbursement. The zoom lens wasn’t just damaged from rough handling: it somehow got turned into a pancake lens.

The Daily Mail reports that 24-year-old Jacob Hawkins of Sheffield, Yorkshire, had carefully packaged his £300 (~$393) Tamron 70-300mm f/4-5.6 VC lens for shipment in bubble wrap and Styrofoam after selling the used lens for £200 (~$263) to a buyer on eBay back in August.

The original lens and box prior to the eBay sale.

A week later, however, Hawkins received photos from the buyer in London showing that the lens had somehow gotten flattened somewhere along the way. Hawkins says the lens had gotten “smashed to smithereens, looking like an elephant had trodden on it.”

“My best guess is that one of their cars ran it over,” Hawkins tells the Daily Mail, “because if you look at the package you can see the rock indentations down one side where it’s been on the floor. It must have been a vehicle that drove over it or something.”

Hawkins with the damaged box and lens.

Hawkins refunded his buyer’s £200 payment and immediately filed a complaint with the Royal Mail, which took a month to acknowledge the complaint and initially refused to reimburse him for the loss.

“The buyer sent the lens off to the Royal Mail to be evaluated and then they sent it back to me with a letter stating they won’t be paying anything,” Hawkins tells PetaPixel. “They said it wasn’t protected well enough.

“The lens was shipped ‘Special Delivery Next Day Guaranteed (before 1 pm),’ which is advertised as ‘the’ service for valuables and insures products up to a value of £500. They state on any adverts that if any product shipped with this service lost or damaged with be refunded in full.

“It doesn’t state anywhere about how thick packaging should be or even provide links to their terms and conditions. It was protected well enough for knocks and bumps’ as it states on the terms and conditions, but they said it wasn’t sufficient enough and denied all liability of driving over it.”

“I thought paying for a premium service it would be treated differently from the rest of the mail but I guess not,” Hawkins tells PetaPixel. “Paying insurance is pointless if it needs to be packaged well enough to prevent damage from being driven over.”

After escalating the case twice with the Royal Mail to no avail, Hawkins turned to the media. Once the story got out in the press, the Royal Mail finally offered to reimburse Hawkins for the destroyed lens. Hawkins finally received the “goodwill” check today.

“Once the press got involved and contacted them, I was contacted by one of the CEO of the company who offered a ‘goodwill’ payment equating to the value of the lens and the service provided,” Hawkins tells PetaPixel. “But they denied any liability and insisted all practices were followed correctly.”

(via Daily Mail via Fstoppers)

Image credits: Photographs by Jacob Hawkins and used with permission

Source: PetaPixel

Photographer: Royal Mail Destroyed My Lens and Refused to Pay Up

PhotoPlus Seminar Report: Building a Following in the Age of Distraction

PhotoPlus Seminar Report: Building a Following in the Age of Distraction

Getting the attention of clients annoyed by phone calls, emails and pitches is a big challenge. In his seminar titled “Building Audience in the Age of Distraction,” PhotoShelter CEO Andrew Fingerman explained why those old methods of self-promotion no longer work, and what photographers should do instead.

“Stop selling now. Start building an audience [on social media] that will stick around and care about your content,” he said, during his talk at PhotoPlus Expo 2017.

Fingerman explained that clients see themselves as “crazy busy,” partly because their attention is so diverted by Instagram, Facebook and other social media platforms that have all of us checking our smartphones an average of 47 times per day.

Clients no longer answer their phones. They don’t have time to read emails, and feel productive when they delete unread mail. “They don’t want to be pitched to,” Fingerman says. “Nobody wants the sales call that interrupts their day, but they’re OK interrupting themselves” multiple times a day to check social media. “They have time for a self-guided journey into the content platform of their choice.”

He noted, “This presents an opportunity” for photographers who can build audience on social media. That way, all of those social-media addicted clients can find you in their own time, when they need and want you.

He proceeded to offer tips and advice for building those audiences. He emphasized the importance of building a “really big” audience—in the thousands of followers, and not just the people you think of as your potential clients. “Your clients are a small subset of all who care about your content.” And you never know who in your audience might end up calling you with work.

“Content is secret weapon number 1—the thing that feeds the beast” and attracts followers, he said. Social media platforms use algorithms that privilege whatever content keeps people engaged the longest: photos, and even more so, videos. But your content has to be unique, Fingerman said. “Think about your brand and be your most authentic self. [That’s] what endears people to you.”

Building that brand with content that defines and reflects who you are is easier said than done. Photographers have to figure out what it is about them—and their work—that stands out. An exercise Fingerman suggested was to make a Venn diagram of two or three circles that represent your deepest interests. At the intersection of those circles is a “sweet spot” that will help you define your brand and the content you should be producing, he said.

He gave several examples. Donald Miralle’s “sweet spot” is the intersection of his interests in photography, sports and unique perspectives. Amy Lombard’s is the intersection of photography, eccentric people and pets, and powerful speedlights.

Other questions to help you define your brand as a photographer are: What do you have unique access to? What are you an expert at? “Your goal is to become an expert,” Fingerman said. “When you’re an expert, people seek you out.”

The next step, Fingerman said, is to “start sharing [content].” Figure out who cares about your content and where to find them, he advised. They might be nonprofits, Facebook groups or other groups that share your interests and will therefore be a source of followers.

“Personal projects…build audience for photographers,” he said, adding: “Share the work you want more of.” It’s going to be the work you’re best at, and the work that clients are more likely to remember you for” because they “like to put [photographers] in buckets”—categories defined by subject matter and photographic style.

“Tell the stories behind your images” because that engages people and makes them want to follow you, Fingerman said. He cited the example of Pete Souza, former White House photographer, who has built a large following by posting and telling stories about images of Barack Obama’s presidency. “You don’t have to be Pete Souza, but your audience will appreciate how you got that shot,” he said.

Ultimately, audiences are also built on “trust and credibility,” he said. Photographers achieve both by consistently posting authentic, high-quality content, he said. He also advised photographers to lead their social media followers to “no dead ends, anywhere. Think about where people find you, and where they go from there,” he explained. “If your Instagram profile doesn’t have a link so people can find you elsewhere [eg, at your website], they’re just engaging you on Instagram. Pull them deeper.”

Fingerman said photographers should consider all the opportunities they have to engage audience—“touch points”—not only through their social media, but through their websites, live events, directories, newsletters, invoices, proposals and estimates, and how they conduct themselves on set. “Come up with ideas for how to tweak your presence in ways that are consistent with your brand—in ways client will appreciate and want to work with you again,” Fingerman said.

—David Walker

Related Articles
Ilise Benun on Creating a Marketing Plan that Works for You

Instagram Moves to Clarify Who’s Paid to Post

The post PhotoPlus Seminar Report: Building a Following in the Age of Distraction appeared first on PDNPulse.

Source: PDN Pulse

PhotoPlus Seminar Report: Building a Following in the Age of Distraction

iOS Apps Can Secretly Shoot Photos if Given Camera Permissions

iOS Apps Can Secretly Shoot Photos if Given Camera Permissions

Have you ever considered that your iPhone might be watching you? Felix Krause, a developer at Google, says he has found that iPhone apps could theoretically spy on you if given camera permissions.

With an app published on GitHub, Krause illustrated how it’s possible for a malicious app to photograph you at its leisure without you knowing. Granted basic camera permissions, such an app could use either front or rear cameras to capture images and video “behind the scenes” when the app is loaded.

You wouldn’t necessarily see notifications to say that photos are being taken either, and photos could be uploaded immediately to a server outside of Apple’s jurisdiction.

It would also be possible to run real-time face recognition, detecting different facial features or expressions. And it wouldn’t be impossible for a system to run sophisticated face recognition with a retrieved photo, eventually identifying the user.

Krause made this video showing his proof of concept app in action. What you’re seeing is his fake social network scrolling through a newsfeed, and then suddenly up pop photos of the user taken by the app and posted in the background.

“iOS users often grant camera access to an app soon after they download it (e.g., to add an avatar or send a photo),” writes Krause. “These apps, like a messaging app or any news-feed-based app, can easily track the users face, take pictures, or live stream the front and back camera, without the user’s consent.”

So how can you avoid such a situation developing? Covering your camera is the “only real way” to do so; even Mark Zuckerberg covers his laptop camera. You could also revoke camera access for apps, but that will limit the functionality of many applications.

“[T]his is not a bug or something you should be too worried about,” writes Motherboard. “But it’s good to be aware of how much power you’re giving apps when you grant them access to your iPhone’s cameras.”

Also keep in mind that Krause’s app isn’t an approved app in the iTunes App Store. Apple has strict review policies, and hopefully the approval process is able to detect and reject apps that have this type of unethical behavior hidden within.

(via Felix Krause via Gizmodo)

Source: PetaPixel

iOS Apps Can Secretly Shoot Photos if Given Camera Permissions

Amazon Has a Book on ‘How to Seduce Women Through Photography’

Amazon Has a Book on ‘How to Seduce Women Through Photography’

Famous photographer Terry Richardson was just banned by top fashion magazines this week after years of being accused of sexual harassment by models. Now there’s a book being sold on Amazon that photographers are speaking out about. It’s titled: An Introduction to Camera Game: How to Seduce Women Through Photography.

Written by an author named Goldmund, the 90-page book teaches how to use photography skills and projects to meet, date, and seduce women. Here’s the book’s description:

Photography is an art that is as enriching as it is seductive. It can open up new ways of looking at the world, train you to become more social, and create opportunities to meet an endless amount of attractive women. This guide will: Suggest the proper equipment needed to get started. Teach you techniques to become proficient using a camera. Explain different ‘projects’ that will make it easy for you to approach girls on the street and get them excited to be involved in your photos. Include tips on how to easily set up dates and seduce the women you meet. And much more… If you are interested at all in photography and meeting women, An Introduction to Camera Game is the best place to get started.

The guide has a focus on “developing you into an attractive, skilled photographer who is not only comfortable meeting and modeling beautiful women on the street, but also seducing them into bed,” Goldmund writes in the book’s introduction. “I will provide a detailed script that you can follow. One that has gotten me laid many times over […]”

The cover features a photo of a woman’s legs on a bed next to a camera, undergarments, and a notepad that reads: “I Want to F*CK YOU.”

Some photographers are now speaking out publicly to get the book removed from Amazon.

“I was browsing the photo book section on Amazon and it was there,” one female photographer tells PetaPixel. “I’m shocked and appalled that this book is going around under Art and photography section.

“As a photographer and being friends with people who do modeling for a living, I have heard many horror stories where these ‘photographer’ sexually abused models.”

From the reviews, it seems that the overwhelming majority of people share the same sentiment. The book currently has 1.5 out of 5 stars after 16 customer reviews, and all but two of them are 1 star reviews. Here are some of the “Top customer reviews”:

At the time of this post, the book is available for $10 as a Kindle book and $20 as a paperback on Amazon, as well as on through AbeBooks, which Amazon owns.

Source: PetaPixel

Amazon Has a Book on ‘How to Seduce Women Through Photography’

Fashion Flashback: The All-Inclusive Guide To Every Lady Gaga Cover on V

Fashion Flashback: The All-Inclusive Guide To Every Lady Gaga Cover on V
At the forefront of the music and fashion industry, Lady Gaga is leading the pack with her chart-topping hits, platinum records, sold-out stadium shows and her seemingly endless stream of statement-making looks. 2017 marked the year where the multi-talented artist was able to reveal a softer side of her persona–trading her outlandish looks for pared back style choices that consisted of crop tops and cut-off jeans. The release of her album Joanne, was Gaga like we had never seen her before and…

Keep on reading: Fashion Flashback: The All-Inclusive Guide To Every Lady Gaga Cover on V
Source: V Magazine

Fashion Flashback: The All-Inclusive Guide To Every Lady Gaga Cover on V

All Around The World: Louis Vuitton’s Traveling Exhibit Lands In New York

All Around The World: Louis Vuitton’s Traveling Exhibit Lands In New York
For Louis Vuitton, “the art of travel” is the French fashion’s house unofficial tagline but on Friday the house plans to embark on its most epic quest yet—a journey through the storied house’s history books. The traveling exhibition titled, “Volez, Voguez, Voyagez-Louis Vuitton,” has made its way to Lower Manhattan with an expansive show that takes up two floors in the former New York Stock Exchange—all appropriately packed with trunks, monograms, artist collaborations and the…

Keep on reading: All Around The World: Louis Vuitton’s Traveling Exhibit Lands In New York
Source: V Magazine

All Around The World: Louis Vuitton’s Traveling Exhibit Lands In New York

Macphun Renaming Itself Skylum as its Photo Apps Land on Windows

Macphun Renaming Itself Skylum as its Photo Apps Land on Windows

Macphun has just announced that it’s changing its name to Skylum. The company, which became well-known for its popular photo editing apps for Mac, is expanding to Windows and needed a new name as a result. Company CEO Alex Tsepko announced the rebranding in a post on the official blog.

Macphun was born 7 years ago as a company that developed apps for the iPhone. The brand released nearly 60 apps during its first 3 years of existence.

But the brand finally “made it” by launching a series of popular photography apps — FX Photo Studio, Silent Film Director, and Perfect Photo — that went on to be downloaded more than 20 million times.

The Macphun logo.

Macphun launched FX Photo Studio Pro in 2011, the company’s first app for the Mac App Store. In 2012, the company’s Snapheal — basically standalone Content-Aware Fill for Macs — was selected by Apple as one of the App Store’s best apps.

“Since then, our products have been getting this (and similar awards) non-stop,” Tsepko writes. “I believe Macphun is the only photo software developer in the world to hold this recognition for five straight years in a row.

“We also have more “Apple Editor’s Choice” awards than most app developers on a Mac.”

In recent times, Macphun has been concentrating its efforts on two apps that have made a splash in the photo editing world: Aurora HDR (a top HDR creation app) and Luminar (a powerful photo editor). This year, Macphun finally announced that both of these apps would be released for Windows, greatly expanding the company’s potential customer base.

Aurora HDR

As it renames itself to Skylum, the company formerly known as Macphun has much bigger aspirations: it’s gunning for Adobe.

“We now have a vision of bringing photographers a truly worthy Adobe alternative,” Tsepko says. “We feel we are among the few companies who can achieve this goal.

“Adobe is a fantastic company and a well-deserved industry leader. We admire them and our products work within their architecture as plug-ins. But we also have a great team, our own proprietary technology, and the community support to make a dent in that Universe.”

The company will be rolling out the Skylum name gradually: it will continue to use the Macphun brand in 2017 before completely switching over to Skylum in 2018.

Source: PetaPixel

Macphun Renaming Itself Skylum as its Photo Apps Land on Windows

These Cleverly Composed Photos Play with Shadows, Lines, and Space

These Cleverly Composed Photos Play with Shadows, Lines, and Space

Photographer Denis Cherim has an eye for creative composition. His Coincidence Project is filled with cleverly framed photos containing interesting relationships between light, shadows, and the lines of objects.

Cherim started the project 5 years ago and has been adding to the ongoing series ever since. Whenever he finds an interesting “coincidence,” he pulls out his camera and captures it using his Fuji X-T2.

Many of the photos force you to look more closely to understand what’s actually going on.

Cherim was born in Romania, moved to Turkey at the age of 10, and then lived in Madrid for 14 years after that. He has since lived in and traveled through many countries and is currently doing a 3-month artist residency in Taiwan. As a result of his travels, the Coincidence Project contains photos from Palma de Mallorca, Madrid, Toledo, Valencia, London, Bucharest, Constanta, Sofia, Plovdiv, Varna, Istanbul, Viena, and more.

We featured Cherim’s work in 2016, and he has created a number of inspiring new photos since then.

You can find more of Cherim’s work on his website, Facebook, and Instagram.

(via Denis Cherim via Colossal)

Source: PetaPixel

These Cleverly Composed Photos Play with Shadows, Lines, and Space