I decided to place an advertisement this year with LeBook, the sourcebook for the photography industry. LeBook is distributed worldwide so it gives me a little more reach with clients then I might ordinarily have. And the Connections events that LeBook organizes are a great way to meet potential clients face to face. I’m sure I will be attending a few of them throughout the year.
The first was for Canadian brand Urban Planet, from a shoot we did in Tulum, Mexico. We shot this campaign for a few days on the beach, always a nice way to work! Tulum is one of my favorite places to shoot, beautiful white sand and blue water, perfect weather. And believe it or not, two of my favorite restaurants in the world are there, so I will take any excuse for a visit.
Shooting on the beach always presents some challenges… not long ago we ruined a camera when a sneak wave washed over us! But the only real problem we had on this shoot was a few hours of rain in the afternoon. What can you do when it rains in the middle of your shoot? Well, either just stop shooting and wait it out, or do what we did, and take the shoot indoors! Add a little extra light with some strobes and, no problem!
The other shoot featured was a campaign for the worldwide fashion brand C&A. This one was almost a complete opposite look… in studio, dramatic lighting, and even smoke machines! For this campaign we were inspired by the behind the scenes shots from the movie Rebel Without a Cause starring James Dean and Natalie Wood.
People often ask me if I prefer to shoot in the studio or on location… honestly I love both! Part of the fun of being a photographer is being presented with challenges to overcome… maybe it’s bad weather when we are on location, and in studio it’s more about how to create the perfect light. Every job I am on is different, and that keeps things fresh and exciting.. Even after working in this business for 16 years!