Helmut Lang Gets Personal in Pre-Fall 2018 Campaign

Helmut Lang Gets Personal in Pre-Fall 2018 Campaign
Looking for love? Look no further than Helmut Lang’s Instagram. For its latest campaign, the label has published a series of hyperreal personal ads starring 12 eligible singles dressed in the Helmut Lang Pre-Fall 2018 collection. Rendered in a gauzy, VHS-quality resolution, each ad features a real-life single with instructions to potential suitors to “email LOVE@HELMUTLANG.COM to connect.”

While the bachelors and bachelorettes—made up of primarily non-models of all ages—may not have…

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Source: V Magazine

Helmut Lang Gets Personal in Pre-Fall 2018 Campaign