A fashion campaign for C&A by Chris Hunt Photography
Here are a few images from a fashion campaign I shot for C&A. Now, I know that many of my friends from the USA don’t know much about C&A as they don’t a presence there, but in Europe and Latin America they are one of the strongest fashion brands, competing directly with the likes of H&M, Zara, and others. So, here is a little information about the brand:
C&A is an international Dutch chain of fashion retail clothing stores, with its European head offices in Vilvoorde, Belgium, and Düsseldorf, Germany. It has retail stores in many European and Latin-American countries. Its brands include Angelo Litrico, Canda, Clockhouse, Here+There, Palomino, Rodeo (ski and snowboard clothes), Westbury, Yessica, Yessica Pure, and Your Sixth Sense.
The company was founded by brothers Clemens and August Brenninkmeijer in 1841 as a Dutch textile company, taking its company name from their initials. They were from the German Brenninkmeyer family which traded in linen and textiles since the 17th century from its hometown of Mettingen, Germany.
Here are some images from a fashion campaign I shot for the Dutch fashion brand C&A. We captured a bit of a sunlight feel in the studio for this one using a single strobe head mounted with a grid above and to the side of the camera. Most of the background light came from this single strobe head, but we pumped it up a bit more by adding two lights on each side, and behind the models, all using small umbrellas. This is a photography lighting set up that I use quite a bit in the studio as it works well for department stores and more commercial fashion shoots. It adds a sunny feel to any campaign, makes the clothes and models look good too. And believe it or not we did almost no retouching to these images, it looks like this straight off the camera.
SEXY FRAGRANCE & LINGERIE CAMPAIGN FOR THE MEXICAN LABEL ILUSION, PHOTOGRAPHED BY CHRIS HUNT
Chris HUNT realized the printed motif for the fragrance AMOR BY ILUSION in addition to his photographs of lingerie label ILUSION’s new collection.
ILUSION : ‘In 1949, in Mexico, we had a dream to design and manufacture beautiful lingerie that would be loved by Latin beauties. Now, over 60 years later, we continue our dreams as the largest intimate apparel brand in Mexico. We are proud to be a private family operation that is 100% Mexican. We manufacture our products in our own facilities and produce most of our own fabrics and laces with the help of our more than 5,000 dedicated employees. Ilusion serves the whole network of entrepreneurs that sell by catalogue through stores all over Mexico and distribution centers in the US and Central America.’
Chris Hunt Photography for Amor by Ilusion fragrance advertising campaign
CHRIS HUNT PHOTOGRAPHS SHOES AND ACCESSORIES FOR WESTIES BY NINE WEST
NINEWEST : A global footwear authority born on the streets of New York City in 1978, Nine West passionately satisfies a woman’s ceaseless desire for affordable, chic, sexy footwear and more. Providing women with a quality, trend-right, accessible collection in over 70 countries across the globe.
Whether fashion productions on the beaches of Mexico, lingerie, and perfume campaigns in the studio or lifestyle shoots outdoors – Chris HUNT serves a broad target when it comes to advertising photography and film. We present you the newest show reel and a commercial for waterproof cosmetics.
Check out the latest version of my show reel of the commercials I have directed. It’s a mix of things I’ve done for clients in the U.S.A. and Mexico. It’s been a lot of fun getting to this point with the motion work, and I have a lot of new projects just completed or in the works right now including commercials, music videos and film. I can’t wait to get them all edited so I can show you what I have been up to.
And here is a shout out to my Director of Photography, Ivan Vilchis Ibarra… you can see his work here: http://www.ivanvilchisibarra.com He’s an extremely talented DP and a great guy to work with. One of the things I have learned about directing is that it’s all about assembling a talented team, and working together in an open and collaborative environment. As a director I need people like Ivan around me to offer their expertise and input. And I also have to give them the freedom to try their ideas out. After all, the goal of every one on the set of a film project is to support the director and make the project look as good as it possibly can. So a big thank you to everyone I have worked with on these projects!
Luxury Snapshot is a new website featuring stories about professional photographers from all around the world. Recently they asked me to do a short interview with them where I talked a little about my background in fashion photography. You can check out the interview and profile here and below is the text of the interview.
Did you go to school or teach yourself? I taught myself. Since I was a kid I played around with photography, and I always had an interest in documentary photography or photo journalism. I even shot for my local newspaper and my college newspaper. But it wasn’t until I was winding down my job as a model agent that I really started teaching myself about lighting and the technical aspects of photography. There was no trick to it, I just shot every day and tried out a lot of different equipment and techniques. I think this is one of the reasons that my style is so varied… I just loved learning and trying things out and that love of experimentation has followed me through my career.
What interested you in photography? At first it was the idea of making a living as a photographer that was the attraction…. the creativity and the lifestyle it allowed.
Why did you choose the fashion industry? My mom was a model so I was around the fashion world as a small child. After college I got a job in a model agency, and from there being a fashion photographer just started to make sense as a next step.
How would you describe your style? In general I have a California vibe… but I have done a bit of everything, and in many different styles.
What’s the thing you like the most about being a photographer? And the least? Every job is different and challenging in it’s own way, and that keeps things exciting for me. And now that I am expanding into filmmaking, it’s opened up a whole new world of challenges. I love my business, its the best job in the world, so i can’t think of anything that I don’t like right now… but maybe if you ask me when I’m trying to shoot a campaign in terrible weather I will have something different to say!
Who was a big influence for your work? I have never actually had a lot of outside influence… There are some photographers or filmmakers that I really admire, but that doesn’t really translate into an influence in my style. I have generally just done what i enjoyed and worked in the parameters of whatever project I was working on at the moment.
Where do you look for new ideas and inspirations? I can be inspired by different locations or fashions or models, but usually I just go out and do it… if it’s on location I will find something interesting in the space, or the light, and use that. If it’s studio it’s usually about the model or clothes that we are photographing. I will sometimes come with a very specific game plan in mind, but sometimes I just allow thing to be discovered on the day.
Do you remember an almost impossible shoot to produce? A car campaign in a volcano that was at such high altitude we all were on the verge of passing out at one point or another… that was a challenge! Another time we were shooting in the freezing rain and the client wanted it to look like a sunny day! But these challenges really are what makes my job exciting.
What do you like to shoot on your down time? I love to shoot fashion on location, so if I am doing something just for myself that’s what I will most likely be doing.
Favorite equipment? Equipment are just tools to me, so I use what I need to get the job done… even though I am highly technical, I am not much of a geek when it comes to equipment.
Do you prefer to shoot on location or in a studio? Generally location because I love to be outside in the sun, but I am totally comfortable in the studio too…. just depends on my mood I suppose.
What was the best location that you shot at? Tulum, Mexico and Boracay, Philippines. No coincidence those are beaches 🙂
What did you wish you would have known before you started? I never assisted so in the very beginning I had to learn everything the hard way… I made some mistakes, but I think in the long run that helped my career because those lessons really stuck with me.
What advice would you give to those just starting out? Shoot, shoot and shoot… just constantly shoot.
Where do you see your career headed? I am moving into directing tv commercials now… I love that and hope to do a lot more.
I decided to place an advertisement this year with LeBook, the sourcebook for the photography industry. LeBook is distributed worldwide so it gives me a little more reach with clients then I might ordinarily have. And the Connections events that LeBook organizes are a great way to meet potential clients face to face. I’m sure I will be attending a few of them throughout the year.
The first was for Canadian brand Urban Planet, from a shoot we did in Tulum, Mexico. We shot this campaign for a few days on the beach, always a nice way to work! Tulum is one of my favorite places to shoot, beautiful white sand and blue water, perfect weather. And believe it or not, two of my favorite restaurants in the world are there, so I will take any excuse for a visit.
Shooting on the beach always presents some challenges… not long ago we ruined a camera when a sneak wave washed over us! But the only real problem we had on this shoot was a few hours of rain in the afternoon. What can you do when it rains in the middle of your shoot? Well, either just stop shooting and wait it out, or do what we did, and take the shoot indoors! Add a little extra light with some strobes and, no problem!
The other shoot featured was a campaign for the worldwide fashion brand C&A. This one was almost a complete opposite look… in studio, dramatic lighting, and even smoke machines! For this campaign we were inspired by the behind the scenes shots from the movie Rebel Without a Cause starring James Dean and Natalie Wood.
People often ask me if I prefer to shoot in the studio or on location… honestly I love both! Part of the fun of being a photographer is being presented with challenges to overcome… maybe it’s bad weather when we are on location, and in studio it’s more about how to create the perfect light. Every job I am on is different, and that keeps things fresh and exciting.. Even after working in this business for 16 years!