A fashion campaign for C&A by Chris Hunt Photography
Here are a few images from a fashion campaign I shot for C&A. Now, I know that many of my friends from the USA don’t know much about C&A as they don’t a presence there, but in Europe and Latin America they are one of the strongest fashion brands, competing directly with the likes of H&M, Zara, and others. So, here is a little information about the brand:
C&A is an international Dutch chain of fashion retail clothing stores, with its European head offices in Vilvoorde, Belgium, and Düsseldorf, Germany. It has retail stores in many European and Latin-American countries. Its brands include Angelo Litrico, Canda, Clockhouse, Here+There, Palomino, Rodeo (ski and snowboard clothes), Westbury, Yessica, Yessica Pure, and Your Sixth Sense.
The company was founded by brothers Clemens and August Brenninkmeijer in 1841 as a Dutch textile company, taking its company name from their initials. They were from the German Brenninkmeyer family which traded in linen and textiles since the 17th century from its hometown of Mettingen, Germany.
The first was for Canadian brand Urban Planet, from a shoot we did in Tulum, Mexico. We shot this campaign for a few days on the beach, always a nice way to work! Tulum is one of my favorite places to shoot, beautiful white sand and blue water, perfect weather. And believe it or not, two of my favorite restaurants in the world are there, so I will take any excuse for a visit.
Shooting on the beach always presents some challenges… not long ago we ruined a camera when a sneak wave washed over us! But the only real problem we had on this shoot was a few hours of rain in the afternoon. What can you do when it rains in the middle of your shoot? Well, either just stop shooting and wait it out, or do what we did, and take the shoot indoors! Add a little extra light with some strobes and, no problem!
The other shoot featured was a campaign for the worldwide fashion brand C&A. This one was almost a complete opposite look… in studio, dramatic lighting, and even smoke machines! For this campaign we were inspired by the behind the scenes shots from the movie Rebel Without a Cause starring James Dean and Natalie Wood.
People often ask me if I prefer to shoot in the studio or on location… honestly I love both! Part of the fun of being a photographer is being presented with challenges to overcome… maybe it’s bad weather when we are on location, and in studio it’s more about how to create the perfect light. Every job I am on is different, and that keeps things fresh and exciting.. Even after working in this business for 16 years!