The First Great Photography Craze: Cartes de Visites
Before Instagram, selfie sticks, disposable cameras, Polaroids, and box brownies, there were carte de visites — small photographic albumen prints, mounted on card, which were wildly popular during the Victorian era.
Also known as CdV, carte de visites followed the early pioneering photographic techniques such as daguerreotype and ambrotype, which were expensive and difficult to reproduce. Cartes de visites were born from calling cards, which bore the owner’s name and usually an emblem, and were presented to the host during a social visit. Homes often had a tray near the door for collecting calling cards.
In 1854, Paris photographer Andre Adolphe Disderi patented the 2 1/2″ x 4″ carte de visite format. They were created by using a sliding plate holder and a camera with four lenses. The technique spread to the photographic studios in the great cities of the world. Carte de visites were extensively used in the American Civil War era as families sought mementos before loved ones left for war. Queen Victoria had numerous albums filled with images of her extensive family.
Small and inexpensive to produce, cartes de visites became the international standard. They were collected, exchanged and placed in family albums. Most carte de visites were taken in studios but some adventurous photographers took them outdoors in early examples of photojournalism.
For many people, posing for a carte de visite was the first time they had been photographed. Smiles are almost completely absent. Some people look ill at ease. Most photographers posed their subjects as if they were being painted for a grand oil painting. Look past the stern expressions and you will see Victorian fashion, various accessories and props, uniforms, and hairstyles and epic facial hair.
From 1860 until the end of the century, carte de visites were immensely popular. But people didn’t just want pictures of themselves or loved ones, carte de visites of celebrities were also in demand. Images of politicians, authors, explorers, sports stars and other people of note were widely circulated. Eventually the larger cabinet cards replaced CdVs as the technology behind photography continued to advance.
A Selection of Carte de Visites
About the author: Richard Davies is the Content Manager at AbeBooks. This article was also published here.